Founded by the parent company, Luv n' Care® in the 1970s, the Nuby brand has been dedicated to providing high quality, innovative products that are inspired by nature and make the lives of babies and parents easier, simpler and more fun. Their expertise covers all the important and exciting stages that parents encounter when their baby develops and grows, helping them to make important decisions along the journey of parenting. Nuby makes baby feeding accessories and bath toys.